The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist* (I’ll pause here for dramatic effect).
That writer you’ve been chasing – he/she is the popular guy/girl in college that everyone was after. But hey, we’re solution finders, so here are a few pro-tips on making things easy for that reporter with the flooded inbox, maybe landing you that date after all:
Keep it short
We’ve said it before, and we’ll say it again – a reporter’s inbox is a perpetual black hole of email pitches. The last thing any PR pro should do is drone on when trying to catch their attention. Keep it short and keep it simple. A nice hello, a few bullet points and a simple ask – all that’s required assuming you …
… Target the relevant writer
We have no sympathy for you if you send a pitch with great paid search data to a writer that covers high school hoops. Do your research and find the perfect fit for your particular needs. Once you do …
… Have a plan
Line up your spokespeople ahead of time and ensure you’ve got a firm grasp of a writer’s deadline. The last thing you want to do is wait too long to submit a well-polished response only to find out the article ran three hours prior.
Granted, many might say these are common-sense tips for even the most junior PR pro, but in light of the labor stats, they’re more important than ever to remember moving forward.