The media landscape changes rapidly, and our approach follows suit. We help clients harness the power of media to establish credibility; improve brand recognition; position executives as thought leaders; and keep brands, issues and events top of mind among important audiences.

Clients appreciate our tenacious approach to media relations, commitment to quality, and full suite of complementary services, including analyst relations, message development, spokesperson training, content creation and thought leadership. Compelling messages differentiate our clients not only in editorial media but also through social media, corporate blogs and other direct channels.

Long-standing client relationships are the norm here and something we take pride in cultivating. By working with clients to define success metrics up front and conducting regular progress reviews, we hold ourselves accountable for clients’ success.


We bring a rare combination of creativity and analytical thinking to every client engagement. Whether we’re helping a client shape an expert viewpoint for a priority trade publication or developing an industry index based on a client’s aggregate data, we forecast the most creative and effective ways for clients to package their best PR resources to raise brand awareness.

Many companies have valuable data at their disposal in their systems and databases but struggle to put it to work. We help gauge the potential PR value of aggregate data and suggest creative ways to leverage it for increased exposure in industry, business and technology media. In some cases, data provides the backbone for compelling case studies, white papers, speaker proposals, bylined articles and other resources that can be shared with media and analysts.

Other times, data may indicate directional industry trends, and we encourage clients to track and analyze it in aggregate, promoting the trends through indices, research reports, webinars and more. We work with clients to help them uncover the most promising data treasures and thought leadership fuel at their disposal and devise research and promotional plans to put them to good use. Some clients analyze data on their own; others turn to us to collect, compile, analyze and report interesting trends and findings.


PReturn began serving clients in 2006 to offer marketers a results-focused alternative to traditional PR firms by accomplishing a lot with sensible budgets, while balancing clients’ business and marketing goals with promotional and editorial media opportunities.

Founder Kraig Smith honed his media and public relations skills in a wide array of roles. From his early days in healthcare PR to his 3+ year stint co-owning a successful Chicago-based media relations agency where he was named one of the industry’s “15 to Watch” by PR News, Smith has executed successful PR campaigns for nearly 20 years.

By focusing on efficiency, tapping emerging media channels, retaining talented staff, and leveraging the skills of a proven partner and freelancer network, we continue our mission today of helping marketers build brand recognition, establish credibility and boost sales.



Kraig Smith founded PReturn in 2006, and has executed successful PR campaigns for nearly 20 years.
Addie ReedAccount Supervisor
Addie Reed joined PReturn in 2006 and serves as the primary day-to-day contact for many of our clients.
Nick OlsenSenior Account Executive
Since 2012, Nick leads the account team, and delivers effective and engaging communications strategies for our clients.
Paul BattagliaIndustry Analyst Relations Director
With a strong marketing communications background, Paul directs and manages analyst outreach and relationships.
Mark SmithStrategic Partner
Mark has more than 30 years in PR, marketing and corporate communication, with a focus on B2B and IT.