Gaining an Edge through Competitive Intelligence Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of [...]
How to, Media Relations, PR Services, Research
Aligning Media Coverage to PR Goals When most prospective clients talk to us about their aspirations for media coverage, they have big goals. A few of the most common refrains [...]
Media Relations, Pitching, PR Services
Influential Women – A New Blog Series from PReturn PReturn’s Influential Women series will highlight successful women in various industries, including some with whom we have the pleasur [...]
Advertising, Doing Good, Gender Inequity, Inspirations, Media Universe, Women in Business
Finding the Thought Leaders in an Organization One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream [...]
Thought Leadership
Offbeat Sheet: The Lilium Jet PReturn’s Offbeat Sheet examines some of the world’s most interesting technology, marketing and innovation stories. Often pu [...]
Offbeat Sheet
Offbeat Sheet: Volkswagen Microbus PReturn’s Offbeat Sheet examines some of the world’s most interesting technology, marketing and innovation stories. Often pu [...]
Offbeat Sheet
Offbeat Sheet: The Dash Wand PReturn’s Offbeat Sheet examines some of the world’s most interesting technology, marketing and innovation stories. Often pu [...]
Offbeat Sheet
Offbeat Sheet: Tesla’s Solar Roof Tiles PReturn’s Offbeat Sheet examines some of the world’s most interesting technology, marketing and innovation stories. Often pu [...]
Offbeat Sheet
Public Relations and the Essence of Time My college Public Relations professor, Lars Kristiansen, always said – “Good PR is always timely PR.” His sentiments from 2010, as a f [...]
Commentary, PR Services
Supplement BtoB PR programs with paid media Though I haven’t yet reached the point where Urban Dictionary would classify me as a “news junkie,” few days go by when I don’t chec [...]
Advertising, How to, Media Relations, PR Services, Search Engine Marketing, Social Media
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