The Value of a Relationship It’s been a long-debated topic in media relations: how much is a PR professional’s relationship worth in terms of getting stories placed [...]
Commentary, Media Relations, Pitching
Brands beware – fans could eat you alive Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of [...]
Advertising, Social Media
Sometimes a more direct approach to consumer feedback can pay dividends Brand Twitter feeds are often filled with enough "thank you for your feedback" and "we're working on it!" to bore even the most polished cor [...]
PR Services, Social Media
A moment of reflection: modern email creator dies The way in which we do business in the 21st century was largely defined the moment Ray Tomlinson sent the first person-to-person [...]
Inspirations, Pitching
Quality data and hijacking the news cycle Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much th [...]
How to, Media Relations, PR Services, Research
Thought Leadership through Bylined Articles At PReturn, we talk a lot about building “thought leadership” with and for our clients – after all, it’s one of the core components [...]
Thought Leadership
Reporters are outnumbed – make it easy! The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist* (I’ll pause here for dramatic eff [...]
Media Relations, Pitching
PReturn’s 2016 New Year’s Resolutions Welcome to 2016, everyone! Like nearly half of Americans, we reflected on the year gone by, and chose a few resolutions with the potential t [...]
Commentary, PR Services, Uncategorized
Five gifts PReturn wants this holiday season Happy holidays from PReturn! We’ve already stuffed the [...]
PR Services
Survey: With Journalists, Social Shares OK, Social Pitches Not Thanks for sharing. But don’t bother pitching. That’s how most journalists prefer to relate with public relations professionals on so [...]
Media Relations, Pitching