Supplement BtoB PR programs with paid media Though I haven’t yet reached the point where Urban Dictionary would classify me as a “news junkie,” few days go by when I don’t chec [...]
Advertising, How to, Media Relations, PR Services, Search Engine Marketing, Social Media
#LochMess, and a lesson in public apologies

How a proper apology can make or break a public figure.

When fears of athletes being robbed at the Rio Olympics seemingly came to [...]
Commentary, How to
Social buzz may fizzle for Rio

How social teams must be more vigilant in 2016

With the Olympics underway, brands are sure to put social through its paces to pigg [...]
How to, Social Media
Offbeat Sheet: First U.S. Drone Delivery

PReturn’s Offbeat Sheet examines some of the world’s most interesting technology, marketing and innovation stories. Often pushed [...]
Offbeat Sheet

Core messages: The foundation on which to build Building a home means selecting a nice piece of land, determining a layout and, most importantly, laying a solid foundation on which to buil [...]
PR Services
Choosing a PR Agency: Ask these questions first! Your product is great, you’ve got robust data to share, your messages are on point and now you’re thinking “We need help [...]
Commentary, How to, PR Services
Measuring PR in Today’s Data-Driven World It’s hard to believe 2016 is nearly half-way over, but as mid-year approaches, it’s helpful for PR pros to gauge what’s working and wh [...]
How to, PR Services
Syndicated Coverage: The Hidden Value of News Service Reporters We often think of wire services as a tool used to distribute press releases for clients – and while that’s certainly true, it doesn’t [...]
Media Relations, Pitching, Tutorials
After rare revenue decline, Apple (initially) slips again with media and analysts The last time Apple had bad financial news to report, the Cincinnati Bengals had just picked Carson Palmer as the No. 1 player in the NFL Dr [...]
Analyst relations, Commentary, Media Relations
The Value of a Relationship It’s been a long-debated topic in media relations: how much is a PR professional’s relationship worth in terms of getting stories placed [...]
Commentary, Media Relations, Pitching