Reporters are outnumbed – make it easy! The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist* (I’ll pause here for dramatic eff [...]
Media Relations, Pitching
PReturn’s 2016 New Year’s Resolutions Welcome to 2016, everyone! Like nearly half of Americans, we reflected on the year gone by, and chose a few resolutions with the potential t [...]
Commentary, PR Services, Uncategorized
Five gifts PReturn wants this holiday season Happy holidays from PReturn! We’ve already stuffed the [...]
PR Services
Survey: With Journalists, Social Shares OK, Social Pitches Not Thanks for sharing. But don’t bother pitching. That’s how most journalists prefer to relate with public relations professionals on so [...]
Media Relations, Pitching
Presidential Hopefuls Display a Lack of Quality Media Training We often hear, “Media training – is it really that important?” Our answer - an emphatic yes - never waivers. Just look at the race for [...]
How to, Media Relations, Social Media, Thought Leadership
Michigan’s Punter Teaches Us Valuable PR Lessons As you may have heard, Michigan recently lost to rival Michigan State on one heck of a strange play in the final seconds of their recent mat [...]
Commentary, How to
Rebecca Minkoff Store Proves the Business Magic of Technology Often hyped as the “next big thing” for improving productivity or driving sales, technology can sometimes get in the way of progress. [...]
Retail, Useful Tools
Twitter DM’s to reporters – not without a relationship Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be su [...]
How to, Media Relations, Media Universe
Pitch Perfect: Don’t be the butt of a journalist joke Media relations, a big piece of the PR professional's puzzle, is an ever-evolving strategy with the floods of content thrown at reporters ev [...]
Media Relations, Media Universe, PR Services, Research
Indiana Hires PR Firm Following the recent controversy surrounding Indiana’s adoption of the "Religious Freedom Restoration Act,"* the state has hired Porter No [...]
PR Services
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