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Kenshoo Digital Marketing Snapshot

 

 

 

Promoted by PReturn, Kenshoo’s “Search and Social Snapshot”:

  • Connected the company with key media and influential analysts
  • And is now top-of-mind when they report about industry trends

Challenge

With more than $200 billion in annual client sales revenue directed through its platform, Kenshoo is uniquely positioned to examine a broad spectrum of global search advertising trends. Kenshoo’s problem (a good one to have) was determining how to present this wealth of key industry data in a way that key media – as well as influential financial and industry analysts – would appreciate.

Solution

Kenshoo created its “Global Search & Social Snapshot,” an easy-to-digest graphic presentation of global search advertising trends that reports directionally on:

  • Cost-per-click
  • Click through rate
  • Return on ad spend

PReturn aggressively promoted the infographic with business and trade media, as well as analysts, who are interested in reviewing and understanding the trends that drive the many facets of the paid search and social industry.

Impact

The “Global Search and Social Snapshot” was an instant hit with key media and analysts. As a result, many of these contacts now rely on this data when they report and forecast the health of the industry including the Wall Street Journal, eMarketer and Citigroup among others.