newsroom

Newsroom

Making Headlines

MediaPost's Search Insider , March 20, 2013

"Don't Waffle on Making a Digital Disaster Recovery Plan"
Columnist Robin Simkins includes crisis communications insights from PReturn founder Kraig Smith in this light hearted look at a very serious topic. Who would've thought Waffle House would set the standard for disaster recovery?

Multichannel Merchant , March 2011

"Groupon's Super Gaffe"
PReturn founder Kraig Smith shares his thoughts about Groupon's Super Bowl ads and the lack of crisis management that followed.

The Holmes Report, February 6, 2011

"Account News"
Kenshoo retains PReturn.

ChiefMarketer , May 27, 2008

"Protect Your PR Investment or Risk Burying Your Brand"
PReturn founder Kraig Smith discusses the importance of a service-oriented approach to media relations.

PR Week, June 25, 2007

"Client-Agency Relationships Thrive Off Equal Footing"
PReturn founder Kraig Smith provided commentary on agency client relationships and the two important stakeholders of a media relations firm - clients and the media.

PR News, May 31, 2004

"15 To Watch"
PReturn founder Kraig Smith was named to this annual list of up-and-coming PR professionals.

Testimonials

"PReturn’s editorial relationships and media relations skills are fantastic. As a result, Performics’ thought leadership and increased visibility has really propelled our brand throughout the industry."

- Andrew Caravella,

Performics’ Corporate Communications Manager

"I have the best PR team in the business."

- Robin Simkins,

AdGooroo’s Executive Vice President of Client Service

(P R rē turn´)