Media relations looks little like it did a decade ago.
Many of today’s most effective and efficient media relations programs target editorial media but also capitalize on direct communication opportunities like blogs, social media, white papers, writing for search engines and other methods to foster dialogue, build buzz and increase a brand’s online visibility with the groups that matter.
We leverage our media contacts; online expertise; and insiders’ understanding of timing, tactics and interesting angles to successfully launch products, establish credibility and elevate brand recognition through the media on behalf of clients. We know what resonates with journalists, thanks to years of experience working closely with business, trade and technology media. Journalists turn to us for story ideas, industry background and issues analysis.