Compelling and consistent messages build brand identity. We conduct message development workshops to create messaging consensus among key executives and spokespeople and consistent communications in the marketplace. We interview company leaders and analyze positions of competitors, trends in the larger marketplace and media/analyst coverage to differentiate clients from the pack.
As part of each message development session, we produce a messaging platform that contains an umbrella message; audience-specific messages; and supporting points that consist of industry research, client examples, insights and more. The messaging platform brings efficiency and consistency to all other aspects of our work by providing a working set of preapproved messages to incorporate into press releases, white papers, bylined articles, social media campaigns and more. Many clients put these uniform messages to use throughout their organizations.