“Public relations is about making connections, not a sale. The key to good PR is understanding your audience to effectively communicate your message and make connections to build lasting credibility.”
Addie serves as a day-to-day contact for clients at PReturn, providing strategic counsel, managing accounts, and organizing projects. Her responsibilities include media relations, writing, media strategy, content creation, social media, thought leadership and trade show support.
Honing her PR skills since 2004, Addie has helped manage public relations campaigns in a variety of industries for clients including AdGooroo, Apartments.com, Care Communications, CME LLC, Eyefreight, Kenshoo, LifeGem Memorials, Marathon Data Systems, Performics and Resolution Media.
Addie’s in-depth knowledge of important industries that include online marketing, technology and healthcare enable her to build lasting and productive relationships with influential members of print and online media.
Addie holds a bachelor’s degree in broadcast and electronic communications from Marquette University and is a graduate of the Second City Chicago improv and comedy writing programs. When not at work, Addie can be found running along the lakefront, enjoying Chicago with her family and friends or watching a variety of movies and sporting events.
Contact Addie at email@example.com or 312.432.9406.