“Having strong relationships with media and analysts can provide tremendous business benefits, and marketers should demand experience, knowledge and humility when choosing a partner to help cultivate them.”

Industry experts and clients alike appreciate Kraig Smith’s results-focused approach to public relations and marketing communications. Named one of the industry’s “15 to Watch” by PR News, his track record of securing high profile placements; reputation for exceeding client expectations; and experience working with search, social and other emerging media sets him apart from his peers.

Kraig works with an ever-growing circle of business, consumer, healthcare, marketing, technology and trade press contacts but complements these traditional media relations tactics with copy writing for search engines, social media communications and other marketing efforts. Clients depend on him for thoughtful counsel, superior writing skills, effective media relations and more.

Kraig spends most of his time developing messages and story lines, coordinating product launches, and boosting visibility of executives and brands. His portfolio of past and current clients includes AdGooroo, Avenue A|Razorfish, Amadesa, Bosch Power Tools, Care Communications, CME LLC, CMPMedica, Leo Software, LifeGem Memorials, Optima Educational Solutions, Performics, SearchMedica, Telenisus, and consulting firms that include Deloitte Consulting, DiamondCluster International and Terasys.

Smith has garnered placements for his clients in Business Week, the Chicago Tribune, Crain’s Chicago Business, USA Today, the Wall Street Journal, and countless other business, consumer and industry news outlets.

Smith holds a bachelor’s degree in communication studies from Marquette University. In his free time, he enjoys live music, camping, hiking, biking, home brewed beer, and spending time with friends and family.

Contact Kraig at or 312.432.9405.


Kraig Smith founded PReturn in 2006, and has executed successful PR campaigns for nearly 20 years.
Addie ReedAccount Supervisor
Addie Reed joined PReturn in 2006 and serves as the primary day-to-day contact for many of our clients.
Nick OlsenSenior Account Executive
Since 2012, Nick leads the account team, and delivers effective and engaging communications strategies for our clients.
Paul BattagliaIndustry Analyst Relations Director
With a strong marketing communications background, Paul directs and manages analyst outreach and relationships.
Mark SmithStrategic Partner
Mark has more than 30 years in PR, marketing and corporate communication, with a focus on B2B and IT.