Companies seeking to elevate their brand often overlook their best and most readily available resources: in-house experts, data and research. We leverage this expertise to generate influential placements in priority media and work hard to position experts as valued sources to media contacts.
We’ve helped executives and other spokespeople become thought leaders in a variety of industries. Speaking opportunities put executive thought leaders in front of influential trade show audiences. We track breaking industry news to help position client executives as resources that provide valuable trend analysis for media. Industry commentaries, bylined articles and columns round out our thought leadership services. Unique, automated methods enable us to efficiently spread the word to interested journalists, who often consult the provided expert source.
Clients often report getting some of their best sales leads by meeting new contacts at trade shows where they happen to be speaking. We help identify the shows that matter most, track speaking proposal deadlines and requirements, craft compelling proposals to ensure clients’ best ideas and speakers get considered, and create follow-up strategies whenever appropriate. We also work closely with clients to develop intriguing content to help foster connections at shows.
Breaking News Desk
We monitor breaking industry news, bring developing news items to the attention of journalists responsible for more in-depth coverage and recommend client spokespeople as expert resources for target media. The Breaking News Desk offers one of the most effective methods for earning coverage in trade publications and developing a reputation built on industry expertise.
Most successful companies keep their eyes on industry trends, often spotting important issues and corresponding implications before their peers. We turn these insights into exposure for clients through industry commentaries, which uncover relevant research, articulate the emerging trend in a compelling manner, and position executives’ expertise and opinions as resources to the media.
Thought-provoking articles engage target audiences and effectively position brands and executives as trusted authorities. These articles provide branding value through targeted readership, but many clients get more mileage by repurposing them. While the articles cannot be self-serving, they cover pressing industry issues to position the client author as an industry leader or visionary. We work with clients to understand key perspectives and capture insights in “ghost written” articles which get published in leading trade and business publications under the experts’ bylines. Over time, these efforts strengthen reputations and affiliated brands.